Support independent news and sponsor TucsonSentinel.com!
Underwrite nonpartisan local news & help create a more informed community
Is your business online? Your customers are!
And TucsonSentinel.com's accurate, award-winning news reports attract a growing audience of thousands every day.
TucsonSentinel.com readers are Southern Arizona locals — diverse, educated, professional and concerned about the community in which we live. And you can reach them affordably and effectively by underwriting our local nonprofit newsroom.
We are Tucson's independent, locally run source of nonpartisan news. Since our 2010 launch, we've gained an increasing readership that cares about making Tucson a better place.
Contact us to support quality local reporting and target your message to our growing readership of thousands every day. More than 18,000 Facebook fans, 14,000-plus combined Twitter followers and 23,000 registered newsletter subscribers attest to our readers' loyalty to our site.
As a local business ourselves, we understand your needs. We believe in supporting local businesses — that's why we keep our underwriting rates affordable. Getting the word out about your firm is difficult in a media-saturated world. Partner with us to reach our audience of involved, engaged Southern Arizona readers.
TucsonSentinel.com is Southern Arizona's independent, locally run source of nonpartisan news. Since our launch in January 2010, we've gained an increasing readership that cares about making Tucson a better place.
Contact us to support independent reporting and target our audience with your message.
As a sponsor of TucsonSentinel.com, you will reach a local community of engaged readers with your message.
The more successful we are, the more affordable your banner gets — unlike many sites, we don't charge per reader impression, so your banner will rotate in its slot all month long. Individual banners are displayed an average of 5,500 times each day — many, many more on a busy news day.
Online banners
2 sizes: Half-Page, Leaderboard & Big Box
Half-Page banners (300x600) appear on the front page, section pages and within every story page. Their prominent size — nearly three times the real estate of a Big Box banner — means they dominate any page on which they appear.
Leaderboards (728x90) appear at the top of every page. Their commanding presence ensures that readers respond to Leaderboard messaging.
Big Boxes (300x250) appear on the front page, section pages and within every story page. They are surrounded by content and convey your message with the most flexible designs. Video can run in a Big Box slot for just $100 more monthly.
Don't have an online campaign yet? Design services are available at very affordable rates.
Section sponsorships
Demonstrate your commitment to supporting our work to create a smarter Tucson, and reach our readership with the impact of a Section Sponsorship. The commitment of major sponsors is honored throughout the website, including recognition on every story posted in the sponsored section. Section Sponsorships are available for $2,500 monthly.
Quick Hits
Have a community event that needs recognition? A Quick Hit banner, available in Big Box and Leaderboard sizes, can be run at a weekly rate of just $150.
Why is TucsonSentinel.com different?
We’re local, independent and nonprofit. We care about our community and invest our resources back into robust reporting. We maintain professional news standards and provide even-handed, honest journalism.
TucsonSentinel.com is part of the vanguard of Local Independent Online News Publishers, a member of the prestigious Institute for Nonprofit News, and has gained a national reputation for delivering solid, hard-hitting local news. Since our launch, we've posted more than 34,000 stories.
We don't report the news for profit, we report to make a better community. We believe that a smarter Tucson is a better Tucson.
Our readers
Readers come to TucsonSentinel.com for insightful reporting, to discuss local issues, and because they can access the news wherever they are - at a desk or on the go. Our attractive, intuitive site gives readers quick access to breaking news and thoughtful analysis that keeps readers coming back throughout the day.
TucsonSentinel.com’s quality journalism attracts influential, affluent, educated readers who are engaged in their community. Our readers include opinion leaders who can help magnify your message. TucsonSentinel.com lets you efficiently reach this discerning readership.
Impact
TucsonSentinel.com delivers. Our local visitors spend an average of 3 minutes per visit, reading 3 or more pages each visit. Our traffic is growing rapidly, with tens of thousands of our stories read daily — with spikes to nearly 100,000 on busy breaking news days.
Your message
Becoming a sponsor of TucsonSentinel.com is an important step in your online strategy.
Online messaging offers benefits no print ad can deliver:
Contact us today to find out more about becoming an underwriter of TucsonSentinel.com. Your support will demonstrate your involvement in creating a healthier, more informed Tucson.
Underwriting & sponsorship policies
TucsonSentinel.com reserves the right to accept or decline any underwriting or sponsorship. TucsonSentinel.com will decline to accept sponsorship messages that we find misleading, inaccurate, fraudulent or illegal, or that fail to comply, in our sole discretion, with our standards. We do not accept underwriting messaging that could be confused with news content.
TucsonSentinel.com does not endorse candidates for political office. We do accept political advertising, as a business transaction, from all candidates for any public office that represents our coverage area, and from all registered political committees supporting or opposing such candidates or ballot issues related to our coverage area. Additionally, we accept public issue advertising related to issues that affect our coverage area. See our Political advertising policy for more details.
The fine print: our complete underwriting terms and conditions.
Rates & reach
Whether it's a Section Sponsorship, a Quick Hit or a long-term Big Box banner, your support of TucsonSentinel.com's work will be noticed by our thousands of local readers every day. Reach local readers at a cost that's less than half of other options. Some charge up to three or more times what a sponsorship package costs on TucsonSentinel.com.
Our affordable rates mean your sponsorship dollar reaches more readers. Discounts are available for prepaid contracts:
| Size | Monthly | 3 mos. | 6 mos. | 12 mos. |
|---|---|---|---|---|
| Big Box | $490 | 465 | 435 | 395 |
| Big Box Video | $590 | 565 | 535 | 495 |
| Leaderboard | $490 | 465 | 465 | 395 |
| Newsletter | $490 | 465 | 465 | 395 |
| Half-Page | $740 | 695 | 660 | 625 |
| Newsletter Half-Page | $740 | 695 | 660 | 625 |
Prominent Section Sponsorships available at $2,500/month. Quick Hit community event notices available for $160/week. Campaign weight/frequency boosts start at just $100.
Contact us today, and your banner could be running tomorrow!
Demographics
On track to have well over 6 million pageviews over the next year, TucsonSentinel.com is read by thousands of local readers every day. On busy breaking news days, our readership can spike to 100,000 or more.
Our readers are predominately local, with over 85 percent in Arizona, and more than 70 percent in the Tucson metro area. 53 percent are female, with 28 percent of all readers aged 35-44 and 25 percent 45-54 years old.
Among our frequent readers are those categorized as:
- Political junkies
- News junkies
- Technophiles
- Business & economic news junkies
- Music lovers
- Entertainment news junkies
- Travel buffs
Based on their browsing habits, Google Analytics says our readers are interested in purchasing, among other items:
- Real estate/residential properties
- Travel/hotels & accommodations
- Financial services
- Home & garden/home improvement & home furnishings
- Computers
- Motor vehicles
- Consumer electronics
- Financial services
We're read on the go, as well as at the desk and on the couch: 55 percent of our readers are on mobile.
What they're saying about TucsonSentinel.com
"Our nation would be in much better shape if more media outlets took the time to find the facts and report them as you do." — T.E.
"I'm so sick of watching TV news, it's great to know I'm up-to-date with the Tucson Sentinel." — J.O.
Tucson Sentinel is "quite a good rag." — Noam Chomsky
"People are going to be looking more and more to the Sentinel. A new day for solid reporting is breaking." — B.M.
"I now know what news source to trust the most in Tucson." — D.G.
"I currently rank yours as the best news outlet in Tucson. Keep up the good work." — S.J.
"Right now, as the our entire world is being turned upside down, the need for sober-minded reporting and — just as importantly — correction of all the misperceptions circulating on social media, we need sources we can rely on. And the Tucson Sentinel is just that." — C.B.
"Thank you for your tireless work to provide pertinent, reliable and accurate information for our community!" — J.V.
"TucsonSentinel.com has been spot-on this entire time." — J.H.
"High five for your reporting efforts. You've been doing one hell of a job." — J.L.
"Fantastic coverage. Thank you for your timeliness and reliability." — T.S.
"Everybody in the country is chasing TucsonSentinel.com again." — B.P.
"Do you reside in Tucson? Do you read TucsonSentinel.com? You should." — B.M.
"You have done a great job covering this story in a respectful and thorough - yes, that's what journalism is supposed to be - manner. Thank you." — J.E.
"Thanks for providing an independent news source for Tucson." — G.C.
"It's so nice to have accurate reporting now days :) Keep it up." — L.M.
"No COVID coverage in Arizona has been better thanks to their skills ferreting out fact from fiction and their persistence. We owe them all a debt of gratitude." — R.M.
"This type of reporting and the local, daily news Smith and his team produce stand as a testament to good journalism – the kind FIJ will always be proud to sponsor." — Fund for Investigative Journalism
“Holy f--ing shit. Nice reporting.” — J.F.
"After the hedge funds and venture capitalist vultures have squeezed the last drop from the dead trees, online sites like Tucson Sentinel will be the major source of real, comprehensive, agenda-free local news." — T.C.
"Tucson Sentinel is pure fake news!! By the way, President Trump will be our president for 5 more years." — K.L.
“Gotta give credit, Dylan Smith at the Tucson Sentinel provides the best political coverage in town .... All the publications have talent, but by far the editorial decisions nod goes to Dylan, and it ain’t close.” — T.H.
"I like the Tucson Sentinel for always following up and following through on stories. Not just grabbing a headline and forgetting." — N.H.
"Tucson Sentinel, I love and deeply respect your coverage of the real news in our good Old Pueblo. Tucson rocks and so do you. ... Your journalism has heart, courage and lots and lots of love for our beautiful city." — B.V.
"It’s interesting how the Sentinel is running stories that the so-called 'major news networks' aren’t even reporting. Thank you for letting us know what is going on around Tucson." — D.K.
"Great story! I like how the Sentinel is able to cover topics like this in much greater depth than other media do." - R.S.
"When I saw my city council rep discussing an issue with a longtime-engaged Tucson resident in the comments, I knew the Sentinel was required reading for me." — S.D.
"I want you to continue and thrive. I'm telling everyone I know about TucsonSentinel.com." — J.O.
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