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Toyota CEO expresses (some) regret
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Comic: Recall

Toyota CEO expresses (some) regret

Long gone in Japan are the days of ritual disembowelment as an expression of apology and atonement for personal or business mistakes.

At a press conference this week, Toyota CEO Akio Toyoda, dodging questions about a cover-up at the company of data demonstrating that some of the company's vehicles may at times accelerate out of control (killing their occupants), expressed mild regret and gave a bow of apology that fell far short of Japan's most heartfelt expression of remorse.

Ah well, stuff happens.

Roberto De Vido is a communications consultant, writer, cartoonist and jack of many trades. The former chief of Tucson Sentinel’s East Asia Bureau, he now lives in California (make of that what you will).

“... believe me, Toyota’s car is safety.”

— Akio Toyoda, CEO, Toyota Motor Corp.

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akio toyoda, auto, cars, japan, recall, toyota

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