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Aranda takes over from Marquez Peterson at Hispanic Chamber

The Tucson Hispanic Chamber of Commerce has named Lydia Aranda as its new permanent head. She was named as interim president of the business group in September, but Lea Marquez Peterson has now stepped down as CEO as well following her CD 2 election loss.

Aranda will now have both titles for the Southern Arizona association.

Marquez Peterson ran the chamber for eight years before seeking election to Congress. The Republican lost the November race to Democrat Ann Kirkpatrick.

Aranda is the founder of DiVeritas BBC Group, and was previously a regional director of diverse segments for Wells Fargo. She was the director of small business for the Arizona Department of Commerce under Gov. Janet Napolitano, then served as co-chair of Gov. Jan Brewer's Governor's Latino Advisory Council.

In a news release, Laura Oldaker, chairwoman of the group's board, thanked Marquez Peterson "for the outstanding job she did leading the Tucson Hispanic Chamber of Commerce and we wish her the best in her future endeavors. We are excited to welcome Lydia who along with the chamber staff will continue to deliver the valuable chamber programs and benefits that the membership enjoys."

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