Real estate agents buzzing about drones
A Tucson real estate agent is the first person to obtain an exemption from the Federal Aviation Administration to fly a drone specifically for real estate marketing. Draft guidelines issued this week could open the door for more real estate professionals to use the technology.
Doug Trudeau’s unmanned aircraft has a camera mounted on it, so he can take aerial photos of the properties he’s trying to sell.
Trudeau had seen homes in California and near Lake Michigan showcased by the technology, and he wanted to do the same.
He wanted to show a client’s $1 million home, so he started practicing with a drone last year. But then concerns about FAA regulations made him stop.
He applied for the exemption, which he obtained in January after 177 days.
Trudeau, who works at Tierra Antigua Realty in Tucson, had one month of exclusivity. The FAA on Sunday issued draft guidelines for unmanned aircraft that could open the door for real estate professionals to use the technology.
After the FAA finalizes the guidelines, it will be easier for anyone flying a drone under 55 pounds to receive a certificate, allowing them to use it for commercial purposes as long as they follow specific rules.
“Under current FAA guidelines, a Realtor could not use a drone to market a home unless they had a certificate of authorization,” said James Arrowood, an attorney with Frutkin Law Firm in Scottsdale.
Arrowood said it could take all year before the rules become official.
John Karadsheh, a broker for Kor Properties in Mesa, used a drone to film a 5-acre property but stopped as regulations became more difficult to navigate.
“I’ve kind of backed off using them for now, but I would love to continue using them,” Karadsheh said. “I would absolutely use more drones if it were legal.”
Outside of potentially violating FAA regulations, users also must consider other issues. For example, if a pilot accidentally films a neighbor sunbathing nude, the operator could potentially face criminal and civil penalties, Arrowood said.
“People have a reasonable expectation of privacy, that’s under Arizona state law,” he said. “There is also civil liability for potential invasion of privacy. That’s not to say (the neighbors) would win, but you could definitely get sued.”
Trudeau said he informs neighbors when he uses his drone to avoid problems.
He said he tells them: “If you have privacy concerns, please let me know ahead of time, and I will address those before I go in the air.”
Privacy and safety are Trudeau’s primary concerns. Before launching his drone, he begins a pre-flight check to ensure everything is ready to go.
“My favorite part is getting really, really good videos,” Trudeau said.
Trudeau flies it carefully and cautiously, making sure to stay clear of the trees 75 meters in front of him. The aircraft sounds similar to a swarm of bees.
Karadsheh agreed that safety is key.
“I’ve heard horror stories of (real-estate) agents who have gone out and spent a few thousand dollars on drones and have never flown them, or crashed them and wasted all that money,” Karadsheh said. “I would suggest that you leave it to someone who knows how to operate it. It could be dangerous.
“You don’t want it crashing into a powerline or somebody else’s house.”