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Moda Provocateur brings fashion, charity together
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Moda Provocateur brings fashion, charity together

Annual couture event benefits Southern Arizona AIDS Foundation

  • Models practice their walk down the length of the runway for Sunday's show.
    RachelCabakoff/TucsonSentinel.comModels practice their walk down the length of the runway for Sunday's show.
  • From the left, Avalon stylists and designers gather with owner and creator of Moda, Kevin Casey to discuss rehearsal strategies.
    RachelCabakoff/TucsonSentinel.comFrom the left, Avalon stylists and designers gather with owner and creator of Moda, Kevin Casey to discuss rehearsal strategies.
  • Models gathered at Avalon for Hair, Skin and Nails this past Sunday to rehearse for the show.
    RachelCabakoff/TucsonSentinel.comModels gathered at Avalon for Hair, Skin and Nails this past Sunday to rehearse for the show.

After a year's worth of planning, designing and styling, couture and charity will come together for the ninth annual Moda Provocateur fashion show Sunday.

In an effort to raise money for the Southern Arizona AIDS Foundation, Moda and SAAF will put on the show at the Tucson Convention Center.

"This one has definitely grown into something I have never pictured, it has a very high-tempo and super-fun (feel)," said Kevin Casey, creator of Moda and owner of Avalon for Hair, Skin and Nails.

A rehearsal was held at Avalon last weekend where Casey and several stylists were preparing for the show.

Other local salons contributing Moda include Ahead of Style, Aveda Institute of Tucson, J. Scordato Salon, Mia Bella and Style 7.

The theme this year is "Stand By Me" and honors the caregivers, family members and loved ones who have devoted much of their time to help those living with HIV/AIDS.

The show will feature designer finalists who competed year-round in the runway competition "Project Moda." Designers competed in four categories: Faith, men's wear; Hope, couture; Charity, using recycled-resources; and Awareness, an HIV/AIDs inspired challenge.

This year’s winning designers are Mark Ray (Faith and Charity), Victoria Villela and Melanie Lockwood (Hope and Best Collection), Jenny Hemalik (Hope) and Jaime Kafader
(Awareness). The audience will have an opportunity to view their work and choose the best during intermission.

There also will be designs from Kevin's salon, Avalon. The men will be wearing Banana Republic and the women will be dressed in designs by Paula Taylor, former owner of Pour Moi boutique, a long-standing designer with Moda.

"It is a very authentic vintage theme this year, all of the make-up and hair will be tailored to that," said Brandy Knight, an Avalon stylist

Over the past eight years, Moda and SAAF have raised a total of $333,000, all of which has benefited SAAF. The goal this year is to raise over $70,000, Casey said.

"We are expecting to sell out. The show is going to be a great condensed two-hour entertainment event to raise money," said Carol Cullivan, associate director of development for SAAF.

Moda and SAAF have grown over the years, forcing the event to change venues. This year, organizers expect the crowd to fill TCC's Grand Ballroom.

"I really hope for a great fundraising which is what its about, I always hope that the salons who have been in before pick it up a notch from last year, we have had incredibly great performances, I am really looking forward to it," said Casey.

Tickets are available at participating salons, online or call the Southern Arizona AIDS Foundation at 628-SAAF (7223).

Video

If you go:

  • What: Moda Provocateur Fashion Show
  • When: Tucson Convention Center, Grand Ballroom. Lobby opens at 4:30 p.m., VIP dinner and preshow begin at 5, general admission opens at 5:40, and show starts at 6.
  • Where: Sunday, March 4
  • Tickets: $125/135 Runway Seats, $100/$110 VIP seats, $75/$85 Cocktail Table seats, $30/$35 General Admission

Tickets can be purchased online, by calling 628-SAAF, or at the following salons:

For more information about Moda Provocateur, visit www.saafmoda.org. To learn more about SAAF and the programs offered, visit www.saaf.org/.

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