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Beer wars, Guatemala edition

A family feud at Guatemala’s Gallo beer brewer has opened doors to what could be Anheuser-Busch InBev’s next big gulp.

The centerpiece of Cerveceria Centro Americana’s headquarters and brewery here is a chapel constructed in 1946, when it still held an absolute monopoly on the Guatemalan beer market. This is where Guatemala brews Gallo — a pale lager with a mean rooster crowing on its label. For many in this impoverished Central American country, beer was Gallo, and Gallo was beer. That was until 2003, when the Cerveceria’s more than a century-old monopoly was broken by AmBev, the Brazilian division of what’s now beer giant Anheuser-Busch InBev.
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Dec 11, 2013, 9:21 am
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Odd.  When I was there in ‘94 there was chicken beer and goat beer.  And I think a third animal…a cow?  Anyway, the solution is obvious: open up licensing for microbreweries, as we did in the US.  They’re largely immune to big business tactics, they can have all the local pride you need, and they inspire people to want better things in their lives.

I strongly believe the craft brew explosion of the ‘80s and ‘90s has radically changed the American character from dullards content with ignorance and slop to a people interested in the quality of their lives and the sources of their products.

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