Sponsored by

Political advertising policy

TucsonSentinel.com does not endorse candidates for political office. We do accept political advertising, as a business transaction, from all candidates for any public office that represents our coverage area, and from all registered political committees and organizations supporting or opposing such candidates or ballot measures related to our coverage area. Additionally, we accept public issue advertising related to issues that affect our coverage area.

We accept these not to express the views of TucsonSentinel.com or to back any candidate or stance on any measure or issue, but simply to help underwrite the costs of reporting and publishing our journalism.

Political advertising and public issue advertising must be paid in advance, at the customary and usual rates established by TucsonSentinel.com. Volume and period discounts do apply. First-time advertiser discounts do not apply.

Political and public issue advertising on TucsonSentinel.com is available to all candidates and committees in the same election on an equal basis, with no advertising available that differs from the sponsorship opportunities available to the general public.

TucsonSentinel.com recognizes that political advertising can and does inform voters, and our publication is committed to fairness and freedom of expression. We follow generally accepted journalistic policies, and all candidates have equal opportunities to advertise. As a neutral platform, we welcome political advertisements regardless of the political views they represent.

Like all quality publishers of original journalism, TucsonSentinel.com maintains a clear separation between news and advertising content. Advertising that attempts to blur this distinction in a manner that, in TucsonSentinel.com's sole judgment, confuses readers will be rejected.

Any advertisement will be considered political if it involves a political figure, party or government issue, regardless of whether an election is taking place.

TucsonSentinel.com will place, at no charge, this disclaimer on or adjacent to all political advertising banners: "TucsonSentinel.com does not endorse political candidates or back specific legislation or ballots measures. See our policy on paid political advertising." Advertisers are solely responsible for complying with all applicable local, state and federal campaign finance and advertising laws and regulations, including ensuring required "paid for by" notices appear within banners.

TucsonSentinel.com reserves the right to accept or deny any messages. TucsonSentinel.com will decline advertisements that it knows or believes to be misleading, inaccurate, factually unsupported, fraudulent or illegal, or that fail to comply, at our sole discretion, with our standards of decency, taste or dignity. TucsonSentinel.com reserves the right to remove any messages that we deem are inflammatory, libelous or in bad taste.

We will not accept advertisements that, in our assessment and at our sole discretion, include accusations or attacks relating to an individual's personal life. Stating disagreement with or campaigning against a candidate for public office, a political party, leader of a political organization or public administration is generally permissible. TucsonSentinel.com reserves the right to ask for verification of any claims made in political advertising.

If the advertisement solicits political donations, the text must clearly state that donations are not necessarily tax-deductible, and the name of the organization for which they are solicited.

The fine print: our complete underwriting terms and conditions.

- 30 -