Sponsored by

Support independent news and sponsor TucsonSentinel.com!

Underwrite nonpartisan local news & help create a more informed community

Thanks to

Is your business online? Your customers are!

Out of metro Tucson's 770,000 adults, more than 75 percent are daily Internet users. TucsonSentinel.com reaches those users where they are — at their computers, day and night.

As a local business, we understand your needs. We believe in supporting local businesses — that's why we keep our underwriting rates affordable. Getting the word out about your firm is difficult in a media-saturated world. Partner with us to reach our audience of involved, engaged Southern Arizona readers.

TucsonSentinel.com is Southern Arizona's independent, locally run source of nonpartisan news. Since our launch in January 2010, we've gained an increasing readership that cares about making Tucson a better place.

Contact us to support independent reporting and target our audience with your message.

Our news reports attract a growing audience of thousands every day. More than 13,000 Facebook fans, 12,000 newsletter subscribers, 8,000-plus combined Twitter followers and nearly 6,000 registered members attest to our readers' loyalty to our site.

As a sponsor of TucsonSentinel.com, you will reach a local community of engaged readers with your message.

The more successful we are, the more affordable your banner gets — unlike many sites, we don't charge per reader impression, so your banner will rotate in its slot all month long. Individual banners are displayed an average of 3,500 times each day — many, many more on a busy news day.

Online banners

4 sizes: Half-page, Leaderboard, Big Box & Skyscraper

Half-page banners (300x600) appear on the front page, section pages and within every story page. Their prominent size — nearly three times the real estate of a Big Box banner — means they dominate any page on which they appear.

Leaderboards (728x90) appear at the top of every page. Their commanding presence ensures that readers respond to Leaderboard messaging.

Big Boxes (300x250) appear on the front page, section pages and within every story page. They are surrounded by content and convey your message with the most flexible designs.

Skyscrapers (160x600) appear on the front page and within every story. They are highly visible as readers scroll down a story and can carry great impact.

Don't have an online campaign yet? Design services are available at very affordable rates.

Section sponsorships

Demonstrate your commitment to supporting our work to create a smarter Tucson, and reach our readership with the impact of a Section Sponsorship. The commitment of major sponsors is honored throughout the website, including recognition on every story posted in the sponsored section. Section Sponsorships are available for $2,500 monthly.

Quick Hits

Have a community event that needs recognition? A Quick Hit banner, available in Big Box and Leaderboard sizes, can be run at a weekly rate of just $100.

Why is TucsonSentinel.com different?

We’re local, independent and nonprofit. We care about our community and invest our resources back into robust reporting. We maintain professional news standards and provide even-handed, honest journalism.

TucsonSentinel.com is part of the vanguard of Local Independent Online News Publishers, a member of the prestigious Institute for Nonprofit News, and has gained a national reputation for delivering solid, hard-hitting local news. Since our launch, we've posted over 23,000 stories.

We don't report the news for profit, we report to make a better community. We believe that a smarter Tucson is a better Tucson.

Our readers

Readers come to TucsonSentinel.com for insightful reporting, to discuss local issues, and because they can access the news wherever they are - at a desk or on the go. Our attractive, intuitive site gives readers quick access to breaking news and thoughtful analysis that keeps readers coming back throughout the day.

TucsonSentinel.com’s quality journalism attracts influential, affluent, educated readers who are engaged in their community. Our readers include opinion leaders who can help magnify your message. TucsonSentinel.com lets you efficiently reach this discerning readership.


TucsonSentinel.com delivers. Our local visitors spend an average of 3 minutes per visit, reading 3 or more pages each visit. Our traffic is growing rapidly, with thousands of our stories read daily — with spikes to nearly 100,000 on busy breaking news days.

Your message

Becoming a sponsor of TucsonSentinel.com is an important step in your online strategy.

Online messaging offers benefits no print ad can deliver:

  • Link to your Web page. Potential customers can immediately learn more about your business.
  • Quick updates and campaign changes. Promote your latest message without hassles and runarounds.
  • Repeat viewing. If you buy a print ad, you pay for a single ad on one page. Put your message in TucsonSentinel.com’s online rotation and your sponsorship will appear on multiple pages, many times daily.
  • Inexpensive rates. Reach a growing audience at a fraction of the cost of print media.

Contact us today to find out more about becoming an underwriter of TucsonSentinel.com. Your support will demonstrate your involvement in creating a healthier, more informed Tucson.

Underwriting & sponsorship policies

TucsonSentinel.com reserves the right to accept or decline any underwriting or sponsorship. TucsonSentinel.com will decline to accept sponsorship messages that we find misleading, inaccurate, fraudulent or illegal, or that fail to comply, in our sole discretion, with our standards. We do not accept underwriting messaging that could be confused with news content.

TucsonSentinel.com does not endorse candidates for political office. We do accept political advertising, as a business transaction, from all candidates for any public office that represents our coverage area, and from all registered political committees supporting or opposing such candidates or ballot issues related to our coverage area. Additionally, we accept public issue advertising related to issues that affect our coverage area. See our Political advertising policy for more details.

The fine print: our complete underwriting terms and conditions.

- 30 -

Rates & reach

Whether it's a Section Sponsorship, a Quick Hit or a long-term Big Box banner, your support of TucsonSentinel.com's work will be noticed by our thousands of local readers every day. Reach local readers at a cost that's less than half of other options. Some charge up to three or more times what a sponsorship package costs on TucsonSentinel.com.

Our affordable rates mean your sponsorship dollar reaches more readers. Discounts are available for prepaid contracts:

Size Monthly 3 mos. 6 mos. 12 mos.
Big Box $350 330 315 300
Leaderboard $350 330 315 300
Skyscraper $350 330 315 300
Half-Page $650 625 600 580

Section Sponsorships available at $2,500/month. Quick Hit event notices available for $100/week.

Contact us today, and your banner could be running tomorrow!


On track to have well over 2 million pageviews over the next year, TucsonSentinel.com is read by thousands of local readers every day. On busy breaking news days, our readership can spike to 100,000 or more.

Our readers are predominately local, with over 85 percent in Arizona, and more than 70 percent in the Tucson metro area. 53 percent are female, with 28 percent of all readers aged 35-44 and 25 percent 45-54 years old.

Among our frequent readers are those categorized as:

  • Political junkies
  • News junkies
  • Technophiles
  • Business & economic news junkies
  • Music lovers
  • Entertainment news junkies
  • Travel buffs

Based on their browsing habits, Google Analytics says our readers are interested in purchasing, among other items:

  • Real estate/residential properties
  • Travel/hotels & accommodations
  • Financial services
  • Home & garden/home improvement & home furnishings
  • Computers
  • Motor vehicles
  • Consumer electronics
  • Financial services

We're read on the go, as well as at the desk and on the couch: 29 percent of our readers are on mobile, and nearly 10 percent more use tablets to keep up with the news.

What they're saying about TucsonSentinel.com

"Our nation would be in much better shape if more media outlets took the time to find the facts and report them as you do." — T.E.

"I'm so sick of watching TV news, it's great to know I'm up-to-date with the Tucson Sentinel." — J.O.

"People are going to be looking more and more to the Sentinel. A new day for solid reporting is breaking." — B.M.

"I now know what news source to trust the most in Tucson." — D.G.

"I currently rank yours as the best news outlet in Tucson. Keep up the good work." — S.J.

"TucsonSentinel.com has been spot-on this entire time." — J.H.

"High five for your reporting efforts. You've been doing one hell of a job." — J.L.

"Fantastic coverage. Thank you for your timeliness and reliability." — T.S.

"Everybody in the country is chasing TucsonSentinel.com again." — B.P.

"Do you reside in Tucson? Do you read TucsonSentinel.com? You should." — B.M.

"You have done a great job covering this story in a respectful and thorough - yes, that's what journalism is supposed to be - manner. Thank you." — J.E.

"Thanks for providing an independent news source for Tucson." — G.C.

"It's so nice to have accurate reporting now days :) Keep it up." — L.M.

"I like the Tucson Sentinel for always following up and following through on stories. Not just grabbing a headline and forgetting." — N.H.

"Tucson Sentinel, I love and deeply respect your coverage of the real news in our good Old Pueblo. Tucson rocks and so do you. Your reporting of Gabby's progress gets a tear from me nearly every post. Your journalism has heart, courage and lots and lots of love for our beautiful city." — B.V.

"I want you to continue and thrive. I'm telling everyone I know about TucsonSentinel.com." — J.O.