Ethics and accountability at TucsonSentinel.com
TucsonSentinel.com is a nonprofit local independent online news organization that reports nonpartisan news in the public interest, adhering to the highest professional standards of accuracy, fairness and integrity.
Our ethical standards include the Society of Professional Journalists' Code of Ethics, the professional standards laid out by the Local Independent Online News Publishers organization, and the editorial independence policy recommended by the Institute for Nonprofit News, along with the clear attribution policies laid out by the National Summit on Plagiarism and Fabrication. Our work is also informed by the Code of Ethics of the National Press Photographers Association.
SPJ Code of Ethics
Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. Ethical journalism strives to ensure the free exchange of information that is accurate, fair and thorough. An ethical journalist acts with integrity.
The Society declares these four principles as the foundation of ethical journalism and encourages their use in its practice by all people in all media.
Seek Truth and Report It
Ethical journalism should be accurate and fair. Journalists should be
honest and courageous in gathering, reporting and interpreting information.
- Take responsibility for the accuracy of their work. Verify information before releasing it. Use original sources whenever possible.
- Remember that neither speed nor format excuses inaccuracy.
- Provide context. Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story.
- Gather, update and correct information throughout the life of a news story.
- Be cautious when making promises, but keep the promises they make.
- Identify sources clearly. The public is entitled to as much information as
possible to judge the reliability and motivations of sources.
Consider sources' motives before promising anonymity. Reserve anonymity for
sources who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere. Explain why anonymity was granted.
- Diligently seek subjects of news coverage to allow them to respond to criticism or allegations of wrongdoing.
- Avoid undercover or other surreptitious methods of gathering information
unless traditional, open methods will not yield information vital to the public.
Be vigilant and courageous about holding those with power accountable. Give voice to the voiceless.
- Support the open and civil exchange of views, even views they find repugnant.
- Recognize a special obligation to serve as watchdogs over public affairs and
government. Seek to ensure that the public's business is conducted in
the open, and that public records are open to all.
- Provide access to source material when it is relevant and appropriate.
- Boldly tell the story of the diversity and magnitude of the human experience. Seek sources whose voices we seldom hear.
- Avoid stereotyping. Journalists should examine the ways their values and experiences may shape their reporting.
- Label advocacy and commentary.
Never deliberately distort facts or context, including visual information. Clearly label illustrations and re-enactments.
- Never plagiarize. Always attribute.
Ethical journalism treats sources, subjects, colleagues and members of the public as human beings deserving of respect.
the public's need for information against potential harm or discomfort.
Pursuit of the news is not a license for arrogance or undue
compassion for those who may be affected by news coverage. Use
heightened sensitivity when dealing with juveniles, victims of sex
crimes, and sources or subjects who are inexperienced or unable to give
consent. Consider cultural differences in approach and treatment.
- Recognize that legal access to information differs from an ethical justification to publish or broadcast.
that private people have a greater right to control information about
themselves than public figures and others who seek power, influence or
attention. Weigh the consequences of publishing or broadcasting personal
- Avoid pandering to lurid curiosity, even if others do.
a suspect's right to a fair trial with the public's right to know. Consider the implications of identifying criminal suspects before they
face legal charges.
Consider the long-term implications of the extended reach and permanence of
publication. Provide updated and more complete information as
The highest and primary obligation of ethical journalism is to serve the public.
- Avoid conflicts of interest, real or perceived. Disclose unavoidable conflicts.
gifts, favors, fees, free travel and special treatment, and avoid
political and other outside activities that may compromise integrity or
impartiality, or may damage credibility.
wary of sources offering information for favors or money; do not pay
for access to news. Identify content provided by outside sources,
whether paid or not.
favored treatment to advertisers, donors or any other special
interests, and resist internal and external pressure to influence
- Distinguish news from advertising and shun hybrids that blur the lines between the two. Prominently label sponsored content.
Be Accountable and Transparent
Ethical journalism means taking responsibility for one's work and explaining one's decisions to the public.
Explain ethical choices and processes to audiences. Encourage a civil dialogue
with the public about journalistic practices, coverage and news content.
Respond quickly to questions about accuracy, clarity and fairness.
Acknowledge mistakes and correct them promptly and prominently. Explain corrections and clarifications carefully and clearly.
Expose unethical conduct in journalism, including within their organizations.
Abide by the same high standards they expect of others.
As the founding chairman of the national organization LION Publishers, TucsonSentinel.com's Editor & Publisher Dylan Smith has been a leader in encouraging exacting professional ethics in local journalism.
From that group's membership criteria, to which each member must commit: "A LION site must report news in the general public interest while upholding high professional standards, including transparency, integrity, fairness, accuracy, completeness, and accountability."
From INN's statement on the importance of separating funding decisions from editorial priorities:
Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We will maintain a firewall between news coverage decisions and sources of all revenue. Acceptance of financial support does not constitute implied or actual endorsement of donors or their products, services or opinions.
We accept gifts, grants and sponsorships from individuals and organizations for the general support of our activities, but our news judgments are made independently and not on the basis of donor support.
Our organization also may consider donations to support the coverage of particular topics, but our organization maintains editorial control of the coverage. We will cede no right of review or influence of editorial content, nor of unauthorized distribution of editorial content.
Our organization will make public all donors who give a total of $1,000 or more. We will accept anonymous donations for general support only if it is clear that sufficient safeguards have been put into place that the expenditure of that donation is made independently by our organization and in compliance with INN's Membership Standards.
'Telling the Truth and Nothing But'
Representing both LION Publishers and TucsonSentinel.com, Editor & Publisher Dylan Smith was among some two dozen representatives of news organizations and national associations who served on a 2013 task force, the National Summit on Plagiarism and Fabrication. He co-authored a book that laid out professional standards regarding proper attribution and citation of sources, "Telling the Truth and Nothing But."
Organizations that endorsed the effort, beyond LION Publishers and TucsonSentinel.com, included Associated Press Media Editors, the Society of Professional Journalists, the Online News Association, the American Society of News Editors, the Canadian Association of Journalists, the Radio Television Digital News Association, the Poynter Institute, the University of Arizona, University of Missouri, as well as the Los Angeles Times, Chicago Tribune, National Public Radio and others.
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